Born to perform | Jaguar Tagline

1 line bar (Bottom)2 line bars3 line bars (Middle)4 line bars5 line bars (Top) (3 votes, average: 3.00 out of 5)
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I imagine Jaguar is using the birth analogy to further “animalise” their brand, with the tagline Born to perform.

For me this tagline is distinctly middle of the road, it’s a shame it doesn’t get another point for luxury like the brand should be.

However 3/5 in my opinion.

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