Come to Marlboro Country | Marlboro Tagline

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A contentious product / brand in some respects to market, the tagline is almost segmenting and segregating themselves – trying to market cigarettes in a safe and comforting land / country is somewhat dangerous, but then again the regulations in most countries do force informed health warnings on marketing.

In the Mad Men era of ad agencies and slogan creationists in the 1960s this slogan would have been more welcome.  For me I just don’t know, I can’t call it – I don’t smoke and I don’t know about this slogan in many levels, I will quit voting on this one – perhaps you could help get under the smoke surrounding cigarette advertising? Please do comment below!

 

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