Great Taste. Less Filling | Miller Lite Slogan

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A nice way of redefining this particular beer.

It’s a punchy, to the point slogan. It says a lot in a 6 words, communicates it tastes great (subjective but ad lines can be biased), it’s less filling which to me equals less gassy, so it’s solving a common problem and the usage of the word Lite reaffirms this.

4/5

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