I am what I am | Reebok Tagline

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A clever balanced tagline

I am ….. what ….. I am

It provides a self empowering feeling, self confident, self accepting. I think it’s more powerful than Adidas’s Impossible is Nothing

This tagline gets a 4/5, it takes more than a tagline to revive a brand but is a very accomplished tagline. Reebok needs more, although it is what it is, for some reason the Reebok brand seems to need more than what it is! Don’t you agree?!

 

 

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