A clever balanced tagline…
I am ….. what ….. I am
It provides a self empowering feeling, self confident, self accepting. I think it’s more powerful than
This tagline gets a 4/5, it takes more than a tagline to revive a brand but is a very accomplished tagline. Reebok needs more, although it is what it is, for some reason the Reebok brand seems to need more than what it is! Don’t you agree?!