One Thing Leads to Another | Nescafe Tagline

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A cheeky tagline – playing on the whole phrase of inviting someone for a coffee, whether during the day, or in the evening after a date.

It kind of departs from the brand and is more about drinks in general, and a somewhat sleazy side.

A 2001 Guardian article claims it was targeting the youth, a £20 million pound campaign and theme which no doubt helped Coffee’s fashionable status.

I find this tagline / theme difficult to place, I don’t know where it leads, starts or ends… a 3/5, it’s kind of a wireless tagline for a wired drink.

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