Taglines vs Slogans vs Mottos vs Straplines. Definitions & Differences.


A tagline is for the life of a brand, it usually sums up a thing such as a brand.

E.g. It’s the real thing | Coca Cola


A slogan is more of an advertising campaign spearhead, more product/service specific.

E.g. Snap! Crackle! Pop! | Kellogg’s Rice Krispies


A Motto “saying” is more of a political, religious or philosophical guideline, expressing an important ideal.

E.g. “Don’t be evil.” (a philanthropic corporate motto of Google which was dropped in 2009)

Straplines, Throwaway lines

A Strapline, derivative of an advertising slogan, others include throwaway line, secondary heading. These terms somewhat weakly undermine the solid sense and true nature of the words slogans and taglines.


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