Probably the Best Lager in the World | Carlsberg Tagline

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The Carlsberg’s usage of the word probably is a brilliantly creative play on words, that kind of dance’s around lawyers, trademarks and claims.

Probably is a lovely subjective way of helping the brand Carlsberg become personable. It’s going for the best in the world as well, a humorous yet bold claim.

Probably the best tagline in the world, no, but very good nonetheless.


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