The Happiest Place on Earth | Disneyland Tagline

1 line bar (Bottom)2 line bars3 line bars (Middle)4 line bars5 line bars (Top) (5 votes, average: 2.00 out of 5)
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A lovely tagline that paints a new world, a magical world, very fitting for Disney.

Happiness is such a personal and subjective thing, I think the message is innocent but the tagline is guilty of maybe promising too much, and is morally questionable. I appreciate Disneyland probably could be measured as the happiest in terms of the greatest amount of people in one place being happy.

The tagline is inherently misleading in a way, as you could not visit Disneyland and other places would be the happiest place on earth, such as home. Even those who have been, happiness is transient, variable, ever-changing and challenging.

Maybe I’m analysing too much?! It gets a strong 3.4/5 as Disney is magic and this tagline compounds their qualitative albeit immeasurable happiness!

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