The red-eye has been replaced by the shut-eye | British Airways Tagline

1 line bar (Bottom)2 line bars3 line bars (Middle)4 line bars5 line bars (Top) (2 votes, average: 3.50 out of 5)
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A rather long-winded tag-line, not immediately apparent, required some thought which maybe was too in-depth and implied. Appreciate the tagline was implying good sleep from their journeys/planes, however I thought red-eye was more to do with photography, not lack of sleep. Also doesn’t address inherent jet-lag issue. For the confusing messages, I’ve given this tagline only 2 line notches.

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